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Data & Digital

Discover your potential — make it happen

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Data-driven and clearly defined objectives.

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Designed to execute your business model.

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Performance based. Measurable. Results focused.

Digital consulting

Digital marketing strategies built on data. Not guesswork.

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What We Do

Digital consultancy

Gain full control over your strategy

We remove the disconnect between your digital strategy and business model. Our methodology will ensure you achieve the right performance-based outcomes and help you gain full control over your digital marketing strategy.

Let us manage your digital strategy so you can focus on what you do best. Our Advisory services delivers clarity, fluidity and synergy throughout. From carefully-planned strategies, business planning, to full-scale marketing strategies, we're here to take your business to the next level.

digital consultancy
Business intelligence (BI)

Transparency, data and business insights

Gain clarity and confidence that your marketing strategy is performing and growing your business. Business Intelligence (BI) is about transforming data into business insights. BI tools leverage software and services to access and analyse data, allowing us to make faster, smarter decisions. It's time to gain a competitive advantage.

Our detailed analysis will provide you with transparency and a real insight into the performance of your current marketing strategy. Our goal is to ensure your strategy is performing to its full potential and help you maximise your results.

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Google Search marketing

Capture market share and more customers

The average person spends 6 hours and 42 minutes online each day. Through carefully planned Google Search Marketing strategies you can feature prominently for your key products and services.

Our proven SEO and SEM strategies are data-driven and performed with grit. There is a scientific approach. Our process focuses on realistic outcomes by utilising data and removing any guesswork or uncertainty. Strategies we develop are specifically designed to help you capture market share, achieve revenue-focused and profitable outcomes. Allowing you to gain a commercial advantage and outperform your competition.

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Revenue result


Yrs experience


SME businesses


Fully dedicated

Want to know more?

how we do it

Strategic digital marketing expertise

We believe in achieving business outcomes. Clear objectives, business intelligence and quality production are essential ingredients to any digital strategy. There is no silver bullet. But combine these ingredients with the right expertise to lead your digital strategy - you have a perfect recipe for success.

Digital strategies are designed to execute your business model - nothing else. So whether its to increase revenue growth, or achieve more profitable outcomes, our strategies are engineered to achieve your business goals.

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A simple passion can lead to great things

Data & Digital was founded through success and satisfaction in helping businesses relish growth, and a formidable digital presence. For over 10 years, Lester Abalos has built a successful career in marketing and consultancy helping businesses unlock the power of digital.

With a long history in digital consultancy and managing full-scale digital strategies, his passion and expertise allows businesses to gain clarity and control over their marketing strategy. Ultimately, enabling businesses to reach their full potential and drive their business forward like never before.

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Lester Abalos

"We remove the disconnect between clients' business model and digital strategy so they achieve a commercial advantage."

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My team and I enjoyed working with Lester as he is very knowledgeable with an attention to detail in regards to planning and running our SEO & SEM programs. Lester was also a key leader and contributor to the new design of our e-commerce website and his insights and project management skills made the process very easy for us.

Mark Otley, CEO

Sleep Republic

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We've never understood much about data, but Lester's helped us understand how this can be used effectively to improve our results which has made a big difference for us. He's detailed and has a great ability in understanding our business, like clarifying our objectives, identifying gaps for us to improve, all whilst managing our entire digital strategy.

Andrew Rudge, Managing Director

Glass Fence Constructions

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Discover more.

Push the limits to your digital strategy. Get intouch.

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Data & Digital
Melbourne, Australia
0418 349 747